ION eyeing long term media rights deal with WNBA

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The Rise of ION Sports

ION Sports is a relatively new player in the sports broadcasting landscape, but it has already made a significant impact with its acquisition of the rights to air WNBA games. The network’s entry into live sports is a strategic move to expand its reach and attract new audiences.

  • Live coverage of WNBA games
  • Availability on various platforms, including TV and online streaming
  • Partnership with the WNBA to promote the league and its players
  • Investment in state-of-the-art technology to enhance viewer experience

    • The Benefits of ION Sports

    ION Sports offers several benefits to fans and the WNBA. By providing live coverage of games, the network allows viewers to experience the excitement of the sport in real-time.

    This is a significant increase from the 2019 season, when the network averaged 430,000 viewers. The WNBA has seen a surge in popularity in recent years, with the league’s viewership numbers increasing by 25% in 2020 compared to the previous year. The league’s popularity can be attributed to several factors, including the success of teams like the Seattle Storm and the Connecticut Sun, as well as the growing popularity of social media platforms. ION’s Friday night WNBA package has been a key factor in the league’s increased popularity. The network’s coverage of the WNBA has been praised for its high-quality production, engaging commentary, and in-depth analysis.

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