Market Landscape Evolution and Audience Growth The digital sports media landscape is constantly changing, with emerging trends and technologies impacting the way sports content is consumed. In 2024, we effectively navigated this evolving market landscape, focusing on expanding our audience reach and improving our content offerings. Our strategies included investing in data-driven storytelling, leveraging social media platforms, and partnering with influential sports personalities. These efforts resulted in a notable increase in audience engagement, with our platform attracting new and existing users. For instance, our data-driven storytelling initiatives allowed us to provide more in-depth analysis and insights, which resonated with our audience. This approach helped us to establish a strong presence in the digital sports media space, positioning us as a trusted source for sports enthusiasts. Our social media presence also expanded, with our platforms boasting a significant increase in followers and engagement metrics. This growth enabled us to reach a broader audience, further solidifying our position in the market. Moreover, our partnerships with influential sports personalities helped us to tap into their vast networks and expertise. These collaborations not only enhanced our content offerings but also provided our audience with unique perspectives and insights. By working together, we were able to create engaging and informative content that appealed to a wider audience, ultimately driving our growth. Technology Development In 2024, we continued to invest in technology development, focusing on improving our platform’s user experience and enhancing our content delivery capabilities. Our technological advancements enabled us to provide faster and more seamless content streaming, as well as more intuitive navigation and discovery features.

This acquisition has enabled us to expand our capabilities in the digital assets space and further solidify our position as a leading player in the industry.

A Strategic Move

The acquisition of Playmaker Capital was a strategic move that has significantly impacted our business. By integrating Playmaker Capital, we have been able to expand our capabilities in the digital assets space, which has enabled us to better serve our clients and increase our market share.

Integration Process

The integration process was a complex and challenging task. However, our team worked diligently to ensure a smooth transition and minimize any disruptions to our clients. The integration process involved several key steps, including:

Challenges and Lessons Learned

The integration process was not without its challenges. However, our team was able to overcome these challenges and learn valuable lessons that will help us in the future. Some of the key challenges we faced included:

Conclusion

The acquisition of Playmaker Capital has been a resounding success. We have been able to expand our capabilities in the digital assets space, improve our client service, and increase our market share.

Key Growth Drivers

The company’s growth can be attributed to several key factors, including:

Brazil’s Impact on Growth

Brazil has been a crucial factor in the company’s growth over the past few years. The country’s large and growing market has provided a significant opportunity for expansion. The company’s ability to tap into this market has enabled it to increase its revenue and strengthen its position in the region. • Large and growing market in Brazil*

Acquisition of Playmaker Capital

The acquisition of Playmaker Capital has further strengthened the company’s market-leading position in South and North America. This acquisition has enabled the company to expand its offerings and improve its services, making it an even more attractive option for customers. • Expansion of offerings and services*

Market-Leading Position

The company’s market-leading position in South and North America is a result of its strong growth and strategic acquisitions.

Strategic Priorities

Our company is committed to delivering long-term value to our shareholders.

The Current State of the iGaming Market

The global iGaming market is still in its formative stages, with many major markets yet to regulate online sports betting. This lack of clarity has led to short-term challenges for companies like Better Collective, which has had to adapt to changing regulatory landscapes. • The company’s focus on providing high-quality content and innovative features has helped it to maintain a strong market presence.

Our team is motivated by the relentless pursuit of excellence, and we are confident that our strategic framework will enable us to navigate the challenges of the new year and achieve our objectives. The team has been working tirelessly to develop a more robust game plan, one that will allow us to capitalize on emerging trends and opportunities in the market. This involves staying ahead of the curve, anticipating changes and adapting our strategies accordingly. By doing so, we aim to stay competitive, drive growth, and increase our market share. Our team has been busy analyzing industry trends, identifying key areas of focus, and developing innovative solutions to address emerging challenges. One of the key areas of focus for our team is the development of a more agile and responsive organization. We recognize that the pace of change in our industry is rapid and unpredictable, and that we must be able to respond quickly to new developments and emerging opportunities. To achieve this, we are investing in new technologies and tools, such as data analytics and artificial intelligence, to enhance our decision-making capabilities and improve our operational efficiency. This will enable us to make data-driven decisions, optimize our processes, and drive innovation.

Key Facts About Better Collective

Better Collective was founded in 2010 by Søren Bjerg, and it has since grown to become one of the largest digital sports media companies in the world. The company’s early success was driven by its focus on creating high-quality content for sports fans, particularly in the UK and Europe.