Enhancing the Lives of Millions through ASICS’s Foundational Commitment to Sport
The ASICS Corporation has made a significant commitment to supporting more individuals to achieve a sound mind in a sound body. This bold initiative is a testament to the company’s unwavering dedication to the transformative power of sport and movement.
The Birth of a New Foundation
In April 2025, ASICS launched the ASICS Foundation, a new entity dedicated to addressing social issues through exercise and sport. This forward-thinking foundation aims to enhance the physical and mental wellbeing of individuals in diverse communities worldwide.
Grants for Social Impact
The ASICS Foundation will provide grants to organisations that share its vision of harnessing the power of sport and movement to uplift individuals and communities. These grants will support projects and initiatives that promote exercise and sports engagement among young people, individuals with disabilities, women, and those facing social or economic hardships.
- Young people in regions where ASICS operates, such as Vietnam, Indonesia, India, and Japan, will benefit from the foundation’s initiatives.
- The foundation will also support projects that address the specific needs of individuals with disabilities, including para-athletes and athletes with mental health issues.
Promoting Sports Engagement
The ASICS Foundation will work to promote sports engagement through various means, including:
- Organising sports competitions and events to encourage participation and foster a sense of community.
- Implementing comprehensive sports programmes to develop the skills and abilities of athletes and non-athletes alike.
- Training coaches and sports leaders to equip them with the knowledge and expertise to deliver high-quality sports initiatives.
- Creating engaging sports content to inspire and motivate individuals to adopt a more active lifestyle.
Enhancing Physical Infrastructure
The ASICS Foundation will also focus on enhancing physical infrastructure by:
- Improving school and park grounds to create safe and accessible spaces for physical activity.
- Building sports facilities to provide athletes and non-athletes with opportunities to engage in sports and exercise.
- Providing necessary sports equipment to support the development of sports initiatives.
Leadership and Expertise
The ASICS Foundation has assembled a team of esteemed directors, councillors, and board members, including Kasumi Ishikawa, a former professional table tennis player, and Mei Ichinose, a Paralympian swimmer and model.
“Sports can transcend age and borders, connect people and give them the joy of challenging themselves and growing,” said Kasumi Ishikawa, Board Member of the ASICS Foundation.
Vision 2030 and Beyond
ASICS envisions a future where everyone can lead a healthy life, both mentally and physically, by engaging in exercise and sports. This vision is rooted in the company’s founding philosophy, “Anima Sana In Corpore Sano,” meaning a Sound Mind In A Sound Body.
The ASICS Foundation: A New Era in Social Impact
The ASICS Foundation is a significant step towards expanding ASICS’s philosophy of contributing to society through exercise and sport. With its commitment to addressing social issues through exercise and sport, the foundation aims to provide opportunities for individuals facing social and economic challenges to reach their full potential.
Conclusion
ASICS’s founding principle, “Anima Sana In Corpore Sano,” has guided the company’s mission to uplift individuals and communities through sport and movement. The launch of the ASICS Foundation marks a new era in social impact, one that will empower millions of people worldwide to experience the transformative power of sport and movement.
• ASICS Corporation. (2025). ASICS Foundation Launches to Address Social Issues through Exercise and Sport. • ASICS Corporation. VISION 2030: ASICS’s Commitment to Healthy Living. ASICS Foundation: A New Era in Social Impact. ASICS Foundation: Grants for Social Impact. ASICS Foundation: Promoting Sports Engagement. ASICS Foundation: Enhancing Physical Infrastructure. ASICS Foundation: Leadership and Expertise. ASICS Foundation: Vision 2030 and Beyond.