While the defeat at the hand of Ireland last week for English has resulted in altering of strategies for Nike in which they have the let go certain promotional campaigns and few Grand Slam title related products, Nike of course is the English team’s main
sponsor. However, the series of events since November doesn’t really derailed/defocused the English team’s current coach and captain of the team that last won the Grand Slam Title for England, The Martin Johnson.
After 18 months of his current stint with the English team he termed the job “addictive”. Johnson was appointed as in charge of the English team in 2008 when Brian Ashton was relieved from the national duties after Ashton led a successful campaign that took
the national team to the World Cup Finals. While the Johnson took charge in a sort of crisis he seemed to handle himself well to take the team to play against the Barbarians and also their performance against the All Blacks in the test series. For Johnson
the good thing is that he considers himself at par with the team that he has slowly developed into a unit that is working just like a perfectly tuned machine. Although their recent lost to Ireland that cost them the Grand Slam title again, yet the results
are more convincing then the last year’s campaign in which England won two and last to Ireland and France. This year although the failed to beat the Ireland in Dublin yet earlier this year their away win against the Wales in Cardiff did demonstrate the level
English team is able to achieve after a gap of seven years when an English Team captained by certain Martin Johnson left their mark by defeating both Wales and Irelands on their home turfs to bring home the Grand Slam title in 2003. His success was linked
to the team success and team success is linked to players trust on whatever he is teaching/training to them. His job was made easier by the fact that he was able to select a bunch of quality young players with little or no changes during the autumn and summer
season. The young blood bring passion, emotions and daring attitude to pull off the amazing things which coupled with his own experience and exposure is fearsome combination for the other teams in the Rugby World. Furthermore the backup players to support
the exiting set of players are also good particularly with England winning the under 20s Grand Slams.
While Johnson has hinted his interest for extended run with the English team by terming it addictive the fact remains that unlike Robinson and Ashton, Johnson is relatively at favorable position courtesy of his contract that guarantees him no regular performance
reviews which has created all sort of problems for his predecessors. Additionally, the comfort he brings to RFU top ups and other senior officials coupled with his ever improving coaching record for the England and on field performance would might led him
to secure the extended run as coach for English team. A win in the upcoming world cup would act as an icing on cake for Johnson that would definitely help him to draw tremendous amount of monetary incentives.