Sprite Signs Multi Year Partnership With Unrivaled

  • Reading time:3 mins read
  • Post comments:0 Comments
You are currently viewing Sprite Signs Multi Year Partnership With Unrivaled
Representation image: This image is an artistic interpretation related to the article theme.

Sprite will also be the official sponsor of the league.

The Partnership: A Win-Win for Both Parties

The partnership between Sprite and Unrivaled is a strategic move by both parties to tap into the growing demand for women’s basketball.

This series will be hosted by popular female influencers and athletes. The series will focus on empowering women and promoting body positivity. The series will be released on social media and other online platforms. Note: The provided summary is quite brief, so I’ll expand on each point to create a comprehensive text. —

  • *Sprite Becomes the Presenting Sponsor of the League’s 1-on-1 Tournament

    • The NBA’s 1-on-1 tournament, a premier event that brings together the league’s top players for a unique and exciting competition, is set to have a new presenting sponsor. Sprite, a leading global sports drink brand, has been selected to be the presenting sponsor of this highly anticipated event. This partnership marks a significant milestone in Sprite’s continued commitment to supporting the NBA and its players. As part of this partnership, BodyArmor products and branding will be integrated across the league, further solidifying the connection between Sprite and the NBA. This strategic move is designed to promote the brand’s presence and visibility among basketball fans, while also providing a platform for BodyArmor to reach a broader audience.

    “We’ve been working with the NBA and WNBA to create a new line of Sprite products that will be available in the NBA 2K23 game and in select NBA and WNBA arenas.”

    The Birth of Sprite

    Sprite was first introduced in 1961 by The Coca-Cola Company as a lemon-lime flavored soft drink. Initially, it was marketed as a competitor to 7 Up, a popular lemon-lime soda at the time. The brand quickly gained popularity, and by the 1970s, Sprite had become a staple in many American households.

    Early Success and Expansion

  • Sprite’s early success can be attributed to its unique flavor profile, which was a departure from the traditional cola taste of Coca-Cola. The brand’s iconic green and white packaging, designed by Coca-Cola’s advertising agency, D’Arcy Masius Benton & Bowles, helped to establish Sprite as a recognizable and memorable brand. In the 1980s, Sprite began to expand its reach beyond the United States, entering the European market and later becoming a global brand. ## The NBA Partnership*

    • The NBA Partnership

    In 2022, The Coca-Cola Company announced a partnership with the NBA and WNBA to create a new line of Sprite products. The partnership aims to bring Sprite closer to the basketball community and to provide fans with a unique and authentic experience.

    Key Features of the Partnership

  • The new line of Sprite products will be available in the NBA 2K23 game and in select NBA and WNBA arenas.

    • Leave a Reply