This partnership is significant because it signifies a growing trend of luxury brands aligning themselves with wellness icons. This trend is driven by a desire to tap into the growing market of health-conscious consumers and to position themselves as leaders in the wellness space. The partnership between Aman and Djokovic is a prime example of this trend.

This will include the creation of new product lines, services, and amenities, all designed to align with Aman’s commitment to responsible travel and luxury experiences. **Here is the summary:**

The partnership with Aman will grow and develop year on year, with early plans across the brand’s properties including (but not limited to); special events for Aman Club and Residence owners; annual hosted wellness retreats; and specially curated programs available to guests year-round.