ECB’s recreational cricket finds a new sponsorship- Cricket New Update

(0) (0)
Posted By: 

Robin Soderling

Cricket News
  • ECB’s recreational cricket finds a new sponsorship- Cricket New Update

ECB’s recreational cricket finds a new sponsorship- Cricket New Update

Governed by the England and Wales Cricket Board, ECB’s national club t20 competition made sure sufficient financial backing when organizers of ECB’s national club t20 tournament entered into a year –long sponsorship contract with a reputed brand, named “Barbados Tourism Authority”, on 26th of July.

Across England, more than half a million population besides admiring the t20 format also features in the gentlemen’s game, so this particular competition is aimed at providing a recreational opportunity to the youngsters where they can display their wares at club level.

The Brand with which ECB has joined forces to host this competition is a well established name in the tourism industry that mainly focuses upon promoting and developing the wonderful destinations across the Caribbean exclusively “Barbados”.

After associating with Barbados Tourism Authority, the competition has been named as “Barbados Cockspur Club t20”. Currently more than 750 clubs from all over the England are scheduled to feature in the competition, focused to promote t20 at the grass root level alongside marketing the exotic destinations, solely located in the Barbados.

On promoting the recreational sports through associating with BTA, Nick Moore (Head of sales ECB) expressed his happiness as he opined “We are delighted the Barbados Tourism Authority has decided to sponsor this prestigious competition and hope this is just the start of what will be a long and mutually beneficial relationship”.

Cockspur rum being the pioneer of recreational sports is also jubilant about the fact that they are culminating this particular competition to a new level.

With an enormous increase in amount of twenty20 cricket being played all over the cricketing world, this shorter format of the game has established its strong hold firmly even in the younger generation. In England this recreational tournament has gained such popularity that sky sports broadcasts its final live, especially for the domestic viewers.

BTA also expressed their point of view about the new association as, Petra Roach, currently designated as BTA’s vice President of sales and marketing UK, said “it’s our aim to ensure Barbados is the destination of choice for the cricket community and as such we’re delighted to be able to offer this year’s winning team an all-inclusive pre-season tour to Barbados during spring 2012. Good luck to all participating clubs”



















Write for Sportqa

Write for Sportqa
Join today and become a Sportqa writer.